Beginners Guide From Semalt On How To Use Google Analytics

Google offers a free and easy way to measure a website's performance and improve on the things that fail it. Through Google Analytics, website owners can now deal with visitors, their activity while on the site, the amount of time they dwell on the content, update key search terms, and other important aspects that concern the website. Igor Gamanenko, the Semalt Customer Success Manager, presents overviews of particular tutorials intended to teach beginners on some of the ways to use Google Analytics to improve their site's performance.

Google Analytics Tutorial

The tutorial includes a step by step process of how one can install the tracking code for Google Analytics, and how to operate the dashboard data. With its help, users get an insight into who their visits are, as well as get other information such as page views, pages per visit, the average duration of time spent visiting bounce rates, etc. Such information is crucial for everybody operating Google Analytics for the first time.

Google Analytics Tutorial: Tracking Site Goals

When developing or creating a new website, an owner usually sets some goals to achieve at the end of its production. It is the reason why goal tracking is important as it lets the owner know how far they have reached with accomplishing their objectives or how far they are yet to go. Another important thing associated with goal tracking is knowing where the users that helped achieve these targets have come from, as it helps to develop future strategies. In the tutorial, there are certain terms such as exact match, head match, and the regular expression match, which the new user needs to learn to better equip themselves with knowledge of how to utilize them for their websites.

Google Analytics Tutorial: Tracking Events

Google Analytics helps website owners to get benefits from the processes taking place on their site. Whether it is the subscription to a mailing list, or clicking on a button to play some media, these are events executed by visitors and are crucial to the success of the site. The manner in which events set off tells the owner whether the newsletter they provide is valuable or not. It also informs on which content users find more engaging than the other. Business owners can certainly know how to target attention from consumers better if they keep track of their events.

Tracking Outbound Links Using Google Analytics

Outbound links are quite natural to have for any website. It is not possible for a single site to survive alone on the web. Websites cannot be islands as they need the resources to gain recognition or build upon traffic. Websites, therefore, need their partner sites or other sources from which they can get the necessary information to gain credibility. Having outbound links makes the website more reputable, friendly, and most of all, trustworthy.

Tracking Engaging Posts with Google Analytics

It is possible for a site to engage its target audience single-handedly. However, what people may overlook is how to gauge the level of user engagement with time. The tutorial helps set individual website goals, which assist in determining the extent to which the site's content engages the visitors.